Leading online bookmaker Betway is proud to announce their latest global esports partnership with the industry-leading organisation G2 Esports.

The partnership will see Betway and G2 Esports work together to co-create a variety of different unique experiences and exciting opportunities for loyal fans and the wider esports community.

Since its launch in 2015, G2 has grown to be one of the leading entertainment assets in esports, bringing together some of the best competitive players in the world.

As well as collaborating on new and innovative social media promotions, which will encourage growth across multiple channels, the two pioneering brands will bring loyal fans exciting show matches, engaging live streams, video content, fan activations and multiple giveaway opportunities. 

Carlos ‘Ocelote’ Rodriguez, founder of G2 Esports, said: "2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players.

"They've been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we'll have a lot of fun in these next few years."

Adam Savinson, on behalf of Esports at Betway, said: "Betway is very proud to be bringing one of the world’s largest and most iconic esports organisations into its market leading sponsorship portfolio.

"Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations planned across the year."