Leading global online bookmaker Betway, who are owned by Super Group, has signed an exclusive three-year deal with VfB Stuttgart, becoming the premium partner of 'die weiß-roten'.
Based in southwest Germany, VfB Stuttgart is one of the country’s most successful clubs. Playing in the Mercedes-Benz Arena, the stadium for the five-time national champions will feature Betway’s branding on the LED screens and on cam carpets.
This flagship announcement will also see the bookmaker gain activation rights as part of the deal.
This partnership further highlights Betway’s ever-growing commitment to supporting the best sporting events around the world, adding to their enviable worldwide portfolio of sponsorships.
Anthony Werkman, Betway CEO said:
“VfB Stuttgart are one of Germany’s most successful football clubs and we’re very proud to become their premium partner on an initial three-year deal.
“This agreement reflects our ambitions as a brand, as the Bundesliga is recognised around the world as one of the biggest football leagues. We’re delighted to have further association with it for Betway, a brand that is synonymous in the highest profile sports and teams around the globe.
“Stuttgart finished in the top half of the Bundesliga last season and we’re looking forward to working with the club as they strive for further success in Germany’s top flight.”
Maik Brodowski, Betway’s Head of Marketing for Germany said:
“We’re really excited to be growing our relationship with VfB Stuttgart and are thrilled to become their exclusive premium partner.
“The team’s potential is there for all to see having finished in the top half of the Bundesliga last season following their promotion.
“We look forward to sharing the thrill and connecting with the loyal fanbase through various activations over the next few years.”
Thomas Hitzlsperger VfB Chairman of the Board of Management said:
"Our partnership has proven successful for both sides, even in a challenging time for soccer.
“We are therefore very pleased that betway is expanding its commitment to VfB and look forward to a long-term collaboration."