Globally recognised online betting and gaming brand Betway has announced their sponsorship of the National Hockey League (NHL), in the brands first North American Sports League agreement.

Launching tomorrow with the start of the 2021 Stanley Cup Playoffs, Betway will receive significant brand exposure on NHL game broadcasts via a corner in-ice brand position and camera-visible dasherboard.

These signage placements will be for all games of the 2021 Stanley Cup Playoffs and 2021 Stanley Cup Final, will continue throughout the duration of the partnership and be broadcast to fans on a global basis. Betway will also receive a corner in-ice brand position at NHL tentpole events, including the NHL Winter Classic, NHL Stadium Series and NHL All-Star Weekend.

This partnership is the latest agreement in the U.S for the brand, who continue to support top-tier sports around the globe.

Anthony Werkman, CEO of Betway said:

“It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL.

“Starting with the Stanley Cup Playoffs, the Betway brand will receive major exposure to sports fans around the globe and that will continue at other NHL tentpole events throughout the calendar, which is hugely exciting for us.”

Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President said:

“The Stanley Cup Playoffs is the most exciting two months in sports and delivers a tremendous opportunity for fan engagement on a global basis.

“With the sports betting category continuing to evolve at a rapid pace, we’re thrilled to launch our new partnership with Betway at this very exciting time of our season. Betway has a very aggressive growth strategy and are an ideal partner to engage with our avid fan base.”

The Stanley Cup Playoffs will start on Saturday May 15 when the Boston Bruins play at the Washington Capitals in Game 1 of their Stanley Cup First Round series.