Globally recognised online betting and gaming brand Betway, has announced the sponsorship of Germany’s prestigious grass court Tennis event, the NOVENTI OPEN.

The deal sees Betway become the ATP500 tournament’s newest sponsor and the NOVENTI OPEN’s exclusive betting partner for the 2021, 2022 and 2023 editions of the tournament.

Held in Halle, North Rhine-Westphalia, Germany from June 12 to 20, the lawn tennis tournament has crowned six German winners since its inaugural edition in 1993.

The premier tennis event provides an unmissable opportunity for the country to host the top tennis players in the world such as Roger Federer, who won his 10th title in 2019.

The sponsorship demonstrates Betway’s continued support of Tennis in Germany.

Anthony Werkman, Betway CEO, said: “We are extremely proud to be announcing our sponsorship of the NOVENTI OPEN, and extending our partnership with German Tennis.”

“As a global brand, we are committed to working with the highest profile sporting events within the world of tennis which host the biggest names in the sport.”

Ralf Weber, Tournament Director and Managing Director NOVENTI OPEN, said: “We are delighted to welcome Betway as a new Co-Sponsor of the NOVENTI OPEN. The support of Betway throughout the next years will contribute to the continuous development of the tournament and we are looking forward to a long and prosperous partnership.”